The Legend returns
Back where it began
An industrial legacy
Santana represents more than seven decades of Spanish automotive history. From its origins in Linares, the brand built vehicles with a clear purpose — durability, mechanical integrity and the ability to perform where others could not.
Founded in 1956 in the Andalusian city of Linares, production of off-road vehicles began within two years. These were working machines, engineered for conditions where infrastructure was limited and failure was not an option.
Over the decades, Santana became part of daily life — in rural industries, public services and expeditions across Europe and Africa. Its reputation was built on function, not appearance.
1956
1960
1982
1997
2024 -
70 years of heritage
Everything new is nothing but the old forgotten
500 000
vehicles manufactured and distributed worldwide
21+
models launched on international markets
1956
Santana Motors is re-established to bring the brand back to life and restart industrial activity in Linares.
1958
An agreement is signed with Land Rover for the licensed production of off-road vehicles.
1968
The brand becomes a key player in the markets of South America, Africa, and Europe.
The industrial heart of the brand
Linares, in the province of Jaén, is more than just the birthplace of Santana — it is where the brand’s story began and where it comes back to life today. For decades, vehicles manufactured here were delivered across Europe and Africa, carrying with them the skill and dedication of the people who built them.
Generation after generation, the workers of Linares mastered every detail of production, passing down their knowledge and craftsmanship. That industrial tradition became part of the city’s identity, shaping its character and strengthening its connection to the automotive world.
Santana returns to where its story first began.
Production once again takes place in the historic Linares plant — the same industrial ground that shaped the brand’s identity decades ago. The guiding philosophy remains rooted in reliability, durability and practical engineering.
What has changed is the integration of modern technologies and updated production systems, bringing contemporary standards to a foundation built on experience.
It is a continuation, not a reinvention — the same purpose, renewed for today.
A New Era - New generation
Santana enters a new era with a new generation of pick-ups, available in diesel and plug-in hybrid versions. Built for real off-road capability, combining strength, torque and modern performance
We focus on
Long-Term Brand Management
Coherent positioning and global development.
Manufacturing and industrial excellence
European production standards and scalable industrial capacity.
International Dealer Network
Partnership-based distribution model with strong local presence
Reliable After-Sales Service
Operational stability, parts availability and service support.
We don’t stop at development
Engineering for us goes beyond the factory floor and into real-world conditions where performance cannot be simulated.
Our vehicles are tested under heat, pressure and extreme terrain — not for visibility, but for validation. Competition provides the data that strengthens durability, refines reliability and improves what we deliver to our customers.
Over the decades, Santana became part of daily life — in rural industries, public services and expeditions across Europe and Africa. Its reputation was built on function, not appearance.
Explore Santana Racing Team
At Santana, we are focused on exploring off-road and developing vehicles that truly make it possible, reviving the spirit of a legendary brand and taking it to the next level.
Edu Blanco, Founder and CEO
Work with us
Our journey continues with strong partners and committed professionals. Take the next step with Santana.
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